It's time that the beauty industry come clean about your cleanser. Love those soft, foaming bubbles? We're about to rock your world. Most suds come from sodium laurel sulfate, a known irritant that can become toxic when combined with other chemicals. That's why many of the best-for-skin cleansers don’t actually foam.
In addition to toxins, conventional mass market bar soap is made with industrial surfactants that strip and dry your skin. Dry skin is not just unhealthier and less able to defend itself, it also looks older. #nobodywantsthat
There's a better way
Instead of squeaky clean, let's shift our thinking and focus on dewy and protected clean skin. Our skin naturally has a protective layer that keeps moisture in, while keeping bacteria + dirt out. Instead of stripping our skin, lets ensure we're keeping that barrier intact and in working order.